Olufemi Oguntamu’s Penzaarville Africa Gears Towards its 7th year Anniversary, Recounts Achievements
Media firms continue to contribute immensely to the structural flow of brands, creative individuals and industries, and the country’s economy by extension. CEO Penzaarville Africa, Olufemi Oguntamu sheds light on the roles of his company in being at the center of media projects executions in view of his company’s 7th year anniversary
“Penzaarville will be seven this year by God’s grace and I will say that we bless God for how far we have come in terms of some of the success stories that we can recount. The business has grown from being a personal project to what I will call an empire and we have grown from being an Influencer Marketing Agency to a PR and digital company; and Talent Management company. We have handled several projects for global brands like Bolt, Red Bull, Microsoft, Google, YouTube and Several others. We have also worked on big talents like Broda Shaggi, MC Lively, Adedimeji Lateef, Mr Macaroni and several other personal brands.
For us, success stories further confirms how far we have come and we hope that this is just a stepping stone to greater things to come. So we have handled bigger campaigns, in and out of the country. We have ensured that our clients are happy and they get their KPI back and they engage us for their steady campaigns. Feedback for us is key and we have gotten great feedbacks from our clients. So, yes that is our success story.” Oguntamu shared in a statement.
The company identifies its distinguishing feature as being a full flesh media agency. They span across PR to digital marketing, talent management and now looking at doing hardware advertising. It’s a 360 company and as they pride to be a connecting link that brings brands and products together. Speaking further the CEO added, “We get you covered as far as everyone that matters is concerned. Our relationship with brands, vendors, influencers, celebrities and clients generally sets us apart from other agencies. So for us, we do not have to go through the hassle or the long processes of getting jobs done or campaigns done. With phone calls and just chat we can make things happen within the twinkle of an eye.”
Continuing he added, “The role I, Olufemi have played in the ecosystem of PR and influencer marketing in Nigeria so far is actually a key role. I am not just a CEO of an agency; I started off Penzaarville Africa as an influencer myself. While growing as an influencer, I was engaged by brands to promote their products and services online and overtime my company evolved to become an agency. So I would say that these things I have learnt overtime have been used to help other people learn; it has helped other people who want to become media gurus in the industry. We have overtime used our experiences to teach, train and get them to become better.”
“As I said earlier, we have employed people who are team members. We pay salaries consistently. I will categorically state that we are one of the companies that do not owe salaries, and by God’s grace we pray that such doesn’t become our fate. Evidently, we have been consistent with hiring, training and making everybody happy. Moreover, we continue to impact the communities around us by doing some CSR project as we distribute food and gifts items to families during festive periods. This is aimed at encouraging people around us about the essence of love and giving, no matter the circumstances. We have “Handle it Africa” that we do yearly and we are on break for 3 years now because of COVID. We are coming back soon, bigger and better. We have impacted people in that conference by teaching them, training them on the effective use of media space.”
