MTV Base ignites global conversations at Africa Creative Market’s Music Day

MTV Base, a leading youth and pop culture entertainment brand, is poised to make a significant impact at the upcoming Africa Creative Market (ACM) with Music Day on Friday, September 20th, 2024.

Held at the Landmark Event Centre on Victoria Island, Lagos, this year’s ACM promises to be a pivotal moment for the creative sector, with MTV Base spearheading a series of transformative panel discussions and activities throughout the day.

Music Day will spotlight MTV Base’s commitment to advancing African music globally. The program will explore diverse topics, including strategies for expanding African artists’ international reach, innovative music production techniques, and navigating the evolving music industry landscape.

Highlights include two pivotal panel discussions. The first, titled “Beyond Borders: Building Global Audiences for African Music,” will address strategies for African artists to break through international barriers and build substantial global followings. Panelists will offer invaluable insights on leveraging social media, forming strategic global partnerships, and utilizing digital platforms to elevate African music worldwide.

The second panel, “The Art of Sampling: How It Works and When Does It Become Theft?”, will delve into the intricate world of music sampling — a hallmark of genres like Hip-Hop and Afrobeats. This discussion will tackle the creative and legal dimensions of sampling, highlighting its role in musical innovation and the boundaries of copyright law.

Attendees will gain a comprehensive understanding of how sampling can drive musical evolution while navigating the complex legal landscape surrounding intellectual property. This session will illuminate the fine line between creative inspiration and copyright infringement, offering critical knowledge for artists and industry professionals.

Busola Komolafe, Senior Channels Manager at Paramount Africa, emphasized the importance of these discussions, stating, “MTV Base is profoundly dedicated to advancing the future of African music through insightful dialogue and strategic expertise. The Africa Creative Market (ACM) is a crucial platform where we can address the key challenges and seize the opportunities that will shape the next era of global music influence. Our panelists, who are leading figures in the industry, bring invaluable experience and perspectives that will offer practical guidance for artists navigating the complexities of the international stage. This event will ensure that the vibrant essence of African music continues to make a powerful impact worldwide.”

Dr. Yetty Ogunnubi, Communications Director of the Africa Creative Market, also shared her enthusiasm about MTV Base’s participation: “Having MTV Base on board for Music Day is a tremendous boost for the Africa Creative Market. Their commitment to elevating African music aligns perfectly with our mission to provide a platform for the continent’s creative talent to thrive on a global scale. We are excited about the groundbreaking discussions and invaluable insights that will be shared, which will undoubtedly benefit the entire music and creative industry in Africa.”

The MTV Base Music Day at ACM will offer unparalleled networking opportunities and comprehensive learning experiences for industry professionals, artists, and music enthusiasts. The event aims to provide critical knowledge and foster connections that will influence the future of African music on a global scale.

Registration for the Africa Creative Market is now open. Industry professionals, artists, and music enthusiasts are invited to register and participate in this groundbreaking event, set to shape the future of African music.